During her undergraduate studies she started her career in the entertainment industry, working first as a casting director and then as a writer and producer in both New York and Los Angeles. She first attended New York University, then obtained her master’s degree in English and Philosophy at the University of Albany-SUNY. Jane Iredale was born in England and moved to the United States as a young woman. Our ancestors would be proud.įounder of Iredale Cosmetics, Inc. They have introduced millions of women all over the world to the joys of a clear, moist skin with that youthful matte shimmer. So, now we have our Skincare Makeup System, and what a powerful trio they have been. It has a calming effect on the skin that never fails to work for me. I love the way it feels, the way it smells, and the fact that I can wear it by itself and often do. This was a formulating challenge but one we solved with Smooth Affair Brightening Face Primer. It also had to feel light, not sticky, prevent moisture loss, and provide a smooth surface on which the minerals could adhere. Of course, it had to be beneficial for the skin and allow it to breathe and function normally. A primer that could be worn with or without a moisturizer under it. A bit like our Lash Conditioner that primes lashes before the mascara of your choice is applied. So perhaps the best thing was to develop a product that was a primer. This is definitely not a one-size-fits-all product. Every woman has different needs and a different point of view. So now we have PurePressed Base and Pommisst, what about the moisturizer? Moisturizers are a bit like mascaras. From the moment we brought out our first bottle of Pommisst Hydration Spray, it has never ceased to be one of our top sellers. A beautiful fragrance will do that, such as pomegranate. I noticed that the spray also brought a smile to the woman’s face. A quick spritz over the minerals set them perfectly as well as giving the skin that coveted “moist” look. That’s when the hydration sprays were born. While I was doing my applications, I wanted to show women that look without their having to wait for it to happen naturally. No sign of a powdery look and more and more like flawless skin. What I mean is that as they mixed with the skin’s natural moisture, they looked better and better. What I also noticed about the minerals was that after a while, they would set themselves. They literally applauded when I walked in. The makeup artists were sitting with their feet up in the control room, happily relaxed because they weren’t darting out onto the set to touch-up makeup every few minutes. I had a dramatic example of this when I visited a Soap Opera set that was using our makeup for the actors. Also, because of the shape and overlapping nature of the mineral particles, they transferred far less than normal makeup and stayed on the skin longer. It still looked like skin no matter how much was applied. Because the minerals were concentrated pigment, it didn’t take much to achieve the look of clear skin. I was still learning about the potential and benefits of PurePressed Base that was formulated without fillers and synthetics, and so I paid careful attention to how the skin looked at all stages of wearing. I was often asked if we had a moisturizer. I used to counsel women to put on a moisturizer first, so the minerals would adhere to the skin better and give more even coverage. The first product I put on women’s faces in medical offices, spas, trade shows and everything in between was PurePressed Base, our now iconic mineral powder - a foundation, powder, concealer and sunscreen all in one. What Is the Skincare Makeup System? The Origins of the Perfect Trio And that was how the jane iredale Skincare Makeup System was born. I asked my husband to come up with his own and all he could say was “moist.” (Glad he didn’t say anything about wrinkles!) Fortunately for us, unlike our prehistoric ancestors, we don’t have to be born with clear, moist skin with a matte shimmer, we can create it using makeup with skincare benefits. So how does healthy skin look? Clear and moist with a matte shimmer would be my description. According to research, while we were still living in caves, we needed signs to pick healthy mates so we could bring healthy children into the world. Our largest organ, and if studies are to be believed, also one of the things we notice first about each other.
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